Success Through Inspiration

Immediate Advertising?

This is the second in a series on the Live Web and your business.

It’s coming… yet another marketing path to push your business to the next level.

I’ve been posting about the latest branch of the internet – the “Live Web”, as brought to us by the application Twitter and other immediate information applications.

I told you in my last post how this will help your business – so here it is.

I was driving home last night, and, while sitting in traffic, was noticing the many billboards that crowd the sides of the highway.  I don’t typically look at billboards – with most advertising media, they are pretty much invisible to most people.  There is so much of it, we get advertising overload, and ignore the bulk of it.

But last year, one company put up one of the first digital billboards around Atlanta.  It is pretty much just another billboard – but it is NEW, and it stands out.  I can’t tell if I notice it more because of the brightness of it, the changing images, or the random pictures they put up there to fill in the gaps between paying advertisers.  Some of the images are very nice!

Last night, one specific ad caught my attention.  It read “Today only, 99 cent doughnuts!”

Wow.  I love doughnuts.  That was not what sparked my interest, though.  It was the Live Advertising.  With digital media, you can update your advertising on-the-fly.  Incredible, if you think about it.

Imagine sending out an ad on a platform such as Twitter:

• “50 cent coffee for the next half hour at Jon’s Java Hut!”
• “Buy one get one free until noon at Betty’s Bakery Palace!”
• “Free dog grooming for the first 10 customers at The Dog House!”

Do you get the idea?  Immediate advertising, immediate feedback, immediate customers.

Get your entrepreneurial thoughts running full speed on this one – and get ready for it.

What type of advertising can you see working on this Live Web platform?  Comment and let me know!