Creating Relevant Links
How many of you have put ‘Click Here’ on your website or ‘Download Now’ then linked those to a document?
How many of you have gone the extra mile to request your site be linked from another website? Did you ask them to post your link as ‘My Company Name’?
Let me guess; your business name is the same as your URL. Creative. Good start, but not the whole cheese. The company which employs me is Radius 3, but the website is AdvanceYourWebsite.com. We use Radius3.com for our direct sales team. Long story.
Search Engines will index your link, company name and such, but are people searching on ‘company name’ or ‘click here’?!
A link (as well as a page name and domain name) should describe what you do. For the example I’ve been outlining, if you’ve been with us from the beginning, we create ergonomic chairs (excuse me while I go see if ErgonomicChairs.com is taken…it IS…and it’s first page has chairs on it. Astounding!)
Our ergonomic chairs are supported by anti-gravity technology which sets us apart from the rest. So search for a domain that supports your keywords and sets you apart from your competition (antigravitychairs.com is taken – lol).
When creating a link, say for your anti-gravity chair assembly, use a link named “Anti-Gravity Chair Assembly Instructions” and create an title property for this link named “Downloadable Instructions for the Anti-Gravity Chair by Company Name”. Both will greatly help your page or link get found.
To finish today’s lesson, you get the idea that people will remember first what you do or provide before they will remember a company or other. Think about yourself or your company from the outside looking in.
You can find any of these SEO Notes I’ve been creating over the past few weeks if you can remember 2 things: anti-gravity chair and seo notes which is what I’ve been phrasing in each post.
Go to Google or Yahoo (only 2 I tried) and search on 
“anti-gravity chair seo notes” – this blog will appear at or near the top. You could also try “anti-gravity chair entrepreneur”.
It all comes down to one thing – honesty and keyphrases in advertisement. Ok 2 things.
Recent Comments