‘Web Design for ROI’ by L.Loveday/S.Niehaus
If history is our basis for learning, why do we repeat the past? Maybe we haven’t adapted fully to discern similarities between different medias (or is it mediums?).
Designing brick and mortar stores depended upon product quality and “if people are interested in what we have, they’ll buy”. (All quotes are from the titled book.)
It’s the ‘sell it and they will come’ mentality with no regard for spacing in the aisles, lighting for the mood, layout for visibility,etc. Websites should be the same way.
I’ve just started this book and am excited to share the findings with you here on this blog. Maybe this will encourage me to read until the end. And if you don’t have time to read an entire (almost) 200 page book, maybe you can learn something here. So far so good.
