Find Your Core
As I read through my last post, I’m wondering if I’ve given you a hammer, a few nails, but no plan. Why don’t we step back a bit and do some homework on the business plan…fail to plan and you plan to fail…yada yada…
Determine your core pages and your core focus.
If you already have a site and a business, it wouldn’t hurt to pretend that you are starting over with a fresh look; don’t lament over the cost, rather look to the future of your business. You might find that time spent on SEO work now will provide nice returns.
Home Page, About Us, Contact Us and a Product/Services page – just the basics are our focus now. We will talk about page layout in a later blog.
Homework:
List the following to come up with your core focus:
- What do you provide; affordable comfortable chairs for the ergonomically challenged for office use
- Where do you offer this? Are you restricted geographically in your offer? Where do you provide this service? US, Canada, UK
- How would your customer benefit? Relieve back stress and pain
- Who is your customer? 30+ male/female in an office job, where sitting is a big portion of their day (like me!)
- When can you deliver this product? Delivered in 2-3 weeks depending on your location; Georgia, US residents can pick it up or have it within a week.
- Why should they buy from you? Our chairs have been tested in our facility for durability and by independent Drs of Ergonomics. Tours available.
- How does it provide safety, comfort, reliability and cost effectiveness? Our chairs
- Something fun…comes in lots of color flavors: Lemon Lust, Avacado Amore, Pink Persuasion, etc.
You could even expand upon these. #4 Who is your customer… factory worker on their feet all day – computer nerd on the pc all day – financial advisor working from home on the phone a lot – etc etc. If you’ve worked out a business plan – because we ALL do that when we start a company….right?!
Remember who, what, where, when, why, how…and throw in your twist (colors) or your competitive advantage. I would like to buy one of these, wouldn’t you?
When you work out, what do all instructors say to work on? Your CORE strength, around this everything else will evolve or revolve.
From your core you will extrapolate your keyword phrases: comfort chairs relieve stress, back friendly ergonomic chairs (does anyone love that word ergonomic?!)
All pages will have this core focus; but be careful how many times you use this phrase. I’ll show you how to use these later for:
- meta tags
- content copy/text
- page naming
- link backs
Your website must be ‘dense’ – filled with – your core focus, but cross that line with too much and you’re just bragging a little too much and that looks bad for search engines.
Now, do your homework. Let it stew for a while; share ideas with friends, have a wine, add some more (more wine, more friends, more phrases, whatever it takes…) Don’t be concerned if it gets too lengthy. We can whittle it down later.
Hey, nice post, very well written. You should blog more about this.