Success Through Inspiration

Using keywords for optimal copy placement…per NotesFromKris’ last post – that’s me – I asked you to generate a keywords and phrases list and then to think about it.  Now, select only 2-4 key phrases per page and relate the keywords to the copy on your page.  You don’t want to saturate the keywords in the copy, just be true to your message and they (the search engines) will come.  How do we lay out the copy for an anti-gravity chair.

Let’s select as our primary keyword/phrase “executive office chair” and our secondaries as “ergonomic back support”, “anti-gravity lumbar support” and “chairs with back support”.  I picked these at random – there’s a whole process that your SEO expert can determine the best words for you.

So…when you lay out the page, use your H1 tag for the primary key word and h2, bold and placement for your secondaries.

<h1>Executive Office Chairs for Everyone</h1>

Chairs with back support and ergonomically designed for the boss, but affordably priced so you can have one too.  The anti-gravity support system offers lumbar support for aching backs that are tormented day after day with 8hrs of sitting (or more!).  The anti-gravity lumbar support system is the first of it’s kind.  Accept no imitations!

<h2>Ergonomic Back Support</h2>

Supporting your back is our job #1.  Easy to move from place to place that you won’t hurt your l4 or l5 lifting or moving this chair.  Optional foot rest available to the first 5 chairs ordered each day (starting at midnight:01:01:01 EDT).  Chairs with anti-gravity lumbar support will actually make your job enjoyable – not guaranteed – by providing ergonomic back support with adjustable height from the floor and adjustable arm rests (also removable).  Feel like a top-notch executive in this chair whether you work from home or in a dingy, cold, damp, flea-ridden, wolf spider infested, stinky office.

end example

So, the lessons learned here are:

1. select your keywords/phrases
2. use them in prominent positions in your copy
3. use bold to make the key phrases stand out (some experts disagree on this – I say – can’t hurt)
4. don’t overdo it!

Always remember that ranking is not immediate!  Once you have set your keywords, use Google Analytics to gather your data and analyze or hire an expert.  If you can’t retain one on salary; pay for a one time analysis with the result being concrete tasks for you to carry out.

Don’t change your keywords every week unless you are experienced enough to know how to do this.  Removing a keyword/phrase from a prominent position will affect your ability to properly track successes and failures.

kmcinerny SEO Help anti-gravity chairs, keyphrase help, keyword, seo, website management